The first two weeks

By the end, the learner can

• Cross-sector outreach campaigns: oversees development of marketing and media content for sustainability initiatives targeting supplier networks, academic partners, and government agencies
• Crisis communication leadership: authors organizational responses to environmental incidents or regulatory scrutiny with accuracy, transparency, and strategic framing
• Annual sustainability report ownership: leads production of comprehensive sustainability reports that integrate quantitative performance data with narrative organizational commitments

Session plan

1. 5 minThe sceneWhere this shows up: offices and operations centers, working with managers, coworkers, customers or clients. Conditions to expect: deadline-driven, coordination-heavy, documentation-focused. Entry roles this maps to: Bill and Account Collectors, Cargo and Freight Agents, Correspondence Clerks.
   • articulates the organization's mission, financial position, and operational priorities to boards, investors, regulators, and the public with precision and authority
   From Chief Executives (11-1011.00)
2. 10 minRun itPairs. One plays the managers, one plays the Bill and Account Collectors. Run the scene for four minutes, then swap. The observer scores against the criteria before anyone discusses it.
   • Tools in play: Data base user interface and query software, Electronic mail software, Document management software.
3. 10 minObserver scores itScored live against the four levels. The scorer marks what they saw, not what they assume the learner could do on a better day. Proficient is the target for this point in the program: Has functional knowledge of the skill and can apply it properly in specific on-the-job settings.
4. 10 minSwap and re-runClose the loop: what changed between the first attempt and the last, and what would have to be true for communication to hold up on a bad day.