Durable skills · Case analysis · 55 min
Critical Thinking in Marketing
Managers must evaluate tradeoffs, risks, and performance signals before committing people or budgets.
Target level: Developing — Moving in a positive direction in a professional career. Still learning, with room to grow around the skill.
Why this design
Work a real situation from evidence to recommendation, and show the reasoning. Judgment content — root cause, tradeoffs, competing priorities, risk.
What this evidences
- critical-thinking×1 at Developing
By the end, the learner can
- Cost-benefit analysis: assesses the return on investment of proposed fundraising events and activities by weighing projected revenue against full costs including staff time
- Donor data interpretation: draws conclusions from contribution histories and engagement patterns to prioritize cultivation and upgrade strategies for specific segments
- Campaign assumption identification: surfaces and questions underlying assumptions in proposed advertising strategies regarding audience reach, channel effectiveness, or competitor positioning
Session plan
- 15 minThe caseWhere this shows up: retail settings and client sites, working with managers, customers, sales teams. Conditions to expect: customer-facing, target-driven, persuasion-based. Entry roles this maps to: Cashiers, Counter and Rental Clerks, Demonstrators and Product Promoters.
- surfaces and questions underlying assumptions in proposed advertising strategies regarding audience reach, channel effectiveness, or competitor positioning
- 20 minEvidence logWork the task on your own first. Support is available, but ask for it out loud so the group hears what got you stuck.
- Tools in play: Office suite software, Spreadsheet software, Data base user interface and query software.
- 10 minCompare readingsCompare answers before the debrief. Where the room split is the useful part — the split usually marks a real judgment call rather than a knowledge gap.
- Where did two people read the same situation differently, and what did each notice?
- Which answer would survive a supervisor asking "why did you do it that way?"
- 10 minWhat the record showedClose the loop: what changed between the first attempt and the last, and what would have to be true for critical thinking to hold up on a bad day.
Assessment (3 items)
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