Creativity & Growth Mindset

By the end, the learner can

• Unconventional channel identification: identifies non-traditional platforms, community events, or influencer partnerships to reach target audiences bypassed by conventional PR tactics
• Campaign concept development: proposes fresh fundraising campaign themes and participation mechanisms that distinguish the organization from sector peers
• Grant narrative innovation: crafts grant proposals that present organizational impact through compelling storytelling and creative use of data visualization or case studies

Session plan

1. 10 minHow these are scoredWhere this shows up: retail settings and client sites, working with managers, customers, sales teams. Conditions to expect: customer-facing, target-driven, persuasion-based. Entry roles this maps to: Cashiers, Counter and Rental Clerks, Demonstrators and Product Promoters.
   • develops original advertising and promotional concepts that connect product benefits to consumer motivations in differentiated and attention-capturing ways
   From Advertising and Promotions Managers (11-2011.00)
2. 15 minSituationsWork the task on your own first. Support is available, but ask for it out loud so the group hears what got you stuck.
   • Tools in play: Office suite software, Spreadsheet software, Data base user interface and query software.
3. 10 minWhere the group splitCompare answers before the debrief. Where the room split is the useful part — the split usually marks a real judgment call rather than a knowledge gap.
   • Where did two people read the same situation differently, and what did each notice?
   • Which answer would survive a supervisor asking "why did you do it that way?"
4. 10 minThe pattern behind the answersClose the loop: what changed between the first attempt and the last, and what would have to be true for creativity to hold up on a bad day.